House of Brands

Pernod Ricard’s brands portfolio is now represented by House of Brands. At the top of the House, the ABSOLUT and Chivas Regal brands have been identified as ‘Global Icons’. As such, they are given priority for development in all of the Group’s markets. The seven strategic Premium spirits brands and the five strategic Prestige spirits & champagne brands are recognised as brands with an international standing. The wine market is now analysed as a category, so Pernod Ricard has grouped its four priority Premium wine brands into a new entity, Premium Wine Brands. Finally, the eighteen key local spirits brands give the Group a first-rate standing in the distribution networks, enabling it to develop its international brands.

ZOOM +