Promoting sustainable agriculture

Pernod Ricard takes steps to respect the environment, including landscaping, water and soil quality, and biodiversity in all areas managed by the Group and its suppliers.

A global commitment

Through concrete initiatives, Pernod Ricard works to limit the environmental impact of its agricultural activities, notably by:

  • preserving soil fertility and combating erosion,
  • using only the bare minimum of chemical fertiliser,
  • using less pesticide,
  • reducing the risk of polluting the natural environment,
  • helping to manage water resources in a cost-effective and balanced way,
  • protecting biodiversity. 

 


The ABSOLUT brand supports responsible wheat farming
Wheat is the essential raw material for Swedish vodka production. For more than 10 years, ABSOLUT has worked to promote more responsible and sustainable farming practices. The subsidiary has undertaken several initiatives that have yielded conclusive results.

Learn more about ABSOLUT and wheat farming

Jacob’s Creek heads a biodiversity protection project
The Jacob’s Creek river valley in Australia houses a fragile ecosystem. The subsidiary now hopes to remove vast areas from its agricultural production perimeter in order to restore them. The goal is to protect a region where less than 13% of the original, pre-European plant life still remains.

Learn more about Jacob’s Creek’s environmental policy

Learn more about environmental protection at Pernod Ricard





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